Collection: PURE SOUTH BEEF

Farmed by a co-operative of farmers, not a corporate. Pure South is about producing the highest quality, best-tasting New Zealand grass-fed red meat that meets the taste and tenderness requirements of the world’s most discerning customers.

Environmental care & welfare conscious

With a mild climate and ample space, our New Zealand environment is ideally suited to natural farming methods, a high standard of animal welfare and environmental care. Our grass-fed, low stress animals produce world class red meat with a flavourful taste and tender eating quality.