Cape Grim Angus Beef

pure beef made by nature

Tasmania is world-renowned for its rugged wilderness, pristine beauty and landscape of vivid contrast.

Cape Grim is on the north-western most tip of the Tasmanian mainland and hosts the world's most pure air.

In the North-Western corner of Tasmania 40° 41' South, those world-famous Roaring Forties whip away any trace of pollution as they blow across the Southern Ocean. Combined with low levels of development and its sheer distance from other land landmasses, Cape Grim’s air quality is pretty unique – and the local baseline air pollution station readings prove it.

Cape Grim's proud collective of beef farmers throughout Tasmania, King and Flinders Islands, have a commitment to sustainable farming and ethical practices.

They nurture the finest quality cattle, without harming the pristine environment.

Raised on rich pastures with nothing else added, Cape Grim Beef is hand-selected and rigorously graded, rewarding you with pure beef flavour – made by nature.

As the Bureau of Meteorology and CSIRO staff whom monitor the station can tell you, air quality comes down to carbon particles and the particle count at Cape Grim is unbelievably low. While the average cubic centimetre of air contains 5000 to 500,000 particles, Cape Grim boasts a meagre 10 to 600.

The station is one of 25 in the world and the only one in Australia. Samples of the atmosphere from Cape Grim were first taken over 20 years ago and are sent all over the globe for scientific use as THE benchmark for air quality.

More information about the Cape Grim Baseline Air Pollution Station can be found at the following websites for the CSIRO and the Bureau of Meteorology.