Roaring Forties Grass Fed Lamb


David and James Madden travelled from the mainland of Australia with all of the equipment they thought they would need to restart the small, abandoned abattoir on Flinders Island that they had blindly bought.

The next morning, before they had an opportunity to start work, their only forklift would not start. Then their truck broke down. Refrigeration wouldn’t start. Parts of the building collapsed.

While the business has grown since those difficult early days, the essence of what made it tick remains.

Exceptional lamb from some of the purest pastures in the world.

That dark and windy night was the first step to lead the company to where it is today – a brand of lamb, processed in conjunction with the third generation Herd family in Geelong – that showcases the very best of what Tasmania, the Bass Strait Islands, and Southern Victoria have to offer.

Bass Strait is the ferocious stretch of ocean that separates mainland Australia from Tasmania. Antarctic driven swells are magnified in the strait, creating powerful, wild storm waves. It is twice as wide, and twice as rough as the English channel.

It is this wild stretch of sea that lends the term “Roaring Forties”.

And within these Roaring Forties are some of the most famous and legendary lamb producing regions in the world.

The cleanest air in the world blows over the pastures here. The lush grass grows year round.

They nourish British and European breed lambs, renowned for the delicate and special flavour of their meat.

This is Lamb Like No Other.

Roaring Forties Lamb is:

  • 100% natural
  • No added chemicals
  • No added antibiotics
  • No added preservatives
  • Free range, naturally grazed
  • No added hormones or growth promotants