All Pure Black beef comes from cattle grown in south eastern Australia -mainly Victoria, Tasmania and the lush south eastern corner of South Australia - where the temperate climate is ideal for high quality beef production. Farms in this region are not as large as in other parts of Australia. Farmers are able to pay close attention to their smaller herds, producing cattle of superior quality.
Angus genetics are renowned for producing cattle with good marbling and growth rates. Marbling adds flavour and makes cooking easier, and high growth rates produce beef that is very tender. European, tropical climate and dairy breed genetics are excluded from Pure Black. Growth enhancers and therapeutic disease preventative substances are never used during the life of the cattle.