Pure Black Grass Fed Angus beef is grown in southern Victoria & Tasmania, regions renowned for abundant rainfall, clean air and a pristine environment.
Young cattle thrive on green pastures in a relaxed setting to ensure their meat is beautifully soft and tender without the need of added hormones.
This region is home to many premium breeds, but the real king of Pure Black Beef is Angus, trusted in fine dining restaurants across the world.
Pure Black Beef is guaranteed to be tender, juicy and full of flavour.
- Hand Selected Angus cattle
- MSA Graded to achieve 4 & 5 Star Grades across fine dining and retail cuts
- Antibiotic & Hormone free
- Humanely Handled & Sustainable
Angus genetics are renowned for producing cattle with good marbling and growth rates. Marbling adds flavour and makes cooking easier, and high growth rates produce beef that is very tender. European, tropical climate and dairy breed genetics are excluded from Pure Black.
Growth enhancers and therapeutic disease preventative substances are never used during the life of the cattle.